Effects of Mass Media Coverage on Timing and Annual Receipt of Influenza Vaccination among Medicare Elderly Breadcrumb All SHP Publications Journal Articles Health Services Research 45 Effects of Mass Media Coverage on Timing and Annual Receipt of Influenza Vaccination among Medicare Elderly Byung-Kwang (BK) Yoo, Holland ML, Jay Bhattacharya, Phelps CE, Szilagyi PG October 1, 2010 All SHP Publications