Prompt(ed) Care: Experimental Evidence on a Maternal Digital Health Tool in Kenya

Health economist Jessica Cohen, associate professor of global health at the Harvard T. H. Chan School of Public Health, presented her investigation into a patient-facing digital health tool known as PROMPTS, used by 2.2 million women in Kenya. The smartphone tool prompts pregnant women and new mothers to get to prenatal visits, receive breastfeeding tips and helps with postpartum family planning and infant vaccinations. It warns patients of key danger signs during pregnancy and where and when to seek care. Cohen’s study found the digital tool improved maternal-newborn outcomes, safer arrivals at delivery facilities and some modest improvements in quality of postnatal care. 

PROMPTS has achieved remarkable scale, is more sophisticated than most mHealth approaches and is uncommon in focus on empowering patients.
Jessica Cohen
Associate Professor of Global Health
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